Our old website "jcpb.com" is no longer supported. Our new website is brightridge.com. Please type www.brightridge.com the next time you visit. Thank you for your patience as we transition to a new website.
Welcome to BrightRidge!
BrightRidge is one of 154 local power companies throughout Tennessee, North Carolina, Kentucky, Georgia, Alabama and Mississippi who purchase electricity from TVA.Learn More
Public Power Works for You!
Community-owned, not-for-profit, safe and reliable -- That's public power.Learn More
New: Broadband Services
Voice over IP, Video and High-Speed Internet coming soon.Learn More
BrightRidge supports our schools and teachers! Coming soon - new Kids' Korner section. Call (423) 952-5142 to learn more about BrightRidge School Programs. We can bring the field trip to the classroom.
See how easy it can be to live comfortably with eScore. The eScore Program is a home improvement program designed to provide a simple path for you to make your home as energy efficient as possible.
Beware of Scams
Protect yourself! Do not be a victim of scams. Please be advised that scammers often pose as utility bill collectors or BrightRidge employees in order to steal your personal information and money.